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Reprinted from Byte, issue 2/1984, pp. 30-54.
Mouse-window-desktop technology arrives for under $2500
The Apple Macintosh Computer
The Macintosh arrives, finally, after a history of colorful rumors. It will cost from $1995 to $2495, weighs 22.7 pounds, and improves on the mouse window-desktop technology started by the impressive but expensive Lisa computer. A system with printer and second disk drive costs about $900 more, but even at that price, the Macintosh is worth waiting for.
The Macintosh at Work
Before we look at the Macintosh (or Mac) in more detail, let’s look at how it works. When you turn the Mac on, its screen tells you to insert a 3½-inch Sony floppy disk. When you do that, the Macintosh puts a disk icon on the screen along with the disk’s name. As with the Lisa computer, you first select an object, then choose a menu item that works on the object. Say, for example, we choose the disk by moving the cursor to the disk icon and clicking the mouse button once (figure 1a). The disk “opens up,” showing a window containing icons, each one of which corresponds to an item on the disk. To start using the Mac Paint program, we select the Mac Paint icon and choose the menu item “open,” as shown in figure 1b.
Foundations of Macintosh Design
The Macintosh computer is built on three cornerstone ideas: second-generation Lisa technology, reliability and low cost through simplicity, and maximum synergy between hardware and software. Each of these ideas contributes significantly to the uniqueness of the Mac’s design.
Second-Generation Lisa Technology
Without question, the strongest influence on the Mac is that of the Apple Lisa computer, which proved the viability of certain concepts in a commercial product: the graphics/mouse orientation, the desktop metaphor, the data-as-concrete-object metaphor, and the shared user interface between programs. The Mac has inherited these concepts; for further details on them, see my article, “The Lisa Computer System” (February 1983 BYTE, page 33).
Four differences between the Lisa and the Mac make the latter a second-generation computer. First, the Mac runs at a higher clock speed, 7.83 MHz (compared to the Lisa’s 5 MHz). Second, the Mac, which has a smaller amount of memory to work with than the Lisa, uses its memory more efficiently because its programs and subroutines are coded in 68000 assembly language (as opposed to the Lisa, which uses less efficient 68000 machine-language programs that are compiled from high-level Pascal source code). Third, the Macintosh eliminates add-on peripheral cards and uses instead a highspeed serial bus that implements what Apple calls “virtual slots.” (I will talk about this in greater detail below.)
The final difference is actually an important limitation of the Macintosh: it allows only one major application program to be active at a time (the Mac BASIC and “desk accessory” programs are two exceptions that I’ll cover later). This limitation is largely due to the Mac’s small memory space and the overall design of the software, which assumes that the current program has access to all the machine’s memory. This is not as bad as it sounds; a single application can use multiple windows, and material can be cut and pasted from one document to another by storing the material to be pasted on a “clipboard” before loading in the second document (which replaces the first). Still, the absence of hardware slots and the inability to run two applications simultaneously are two important ways in which the Macintosh is fundamentally different from the Lisa computer.
Reliability and Low Cost through Simplicity
Although the Macintosh costs approximately one-third the price of a Lisa, the Mac has much more than one-third of the Lisa’s power. The idea of reliability through simplicity not only makes the Macintosh possible at a relatively low price but also produces a machine that has a reliability normally associated with much simpler computers.
One component of the Mac’s simplicity is its low chip count – it contains about 50 ICs (integrated circuits), which decreases its physical size and price and increases its reliability. Mac reduces its chip count by combining the functions of many standard chips into eight programmable-logic arrays (PALs).
The Macintosh was designed to reduce (or, in the case of the digital board, eliminate) the number of places in which hardware must be fine-tuned during assembly. In some cases, the designers eliminated the need for adjustment through clever circuit design, which also means there’s one less thing to go wrong with the computer once it is in the owner’s hands. In other cases, Apple eliminated fine-tuning by requiring a vendor of externally manufactured subassemblies to tune the part before delivery; for example, the video-display tube and yoke are delivered preadjusted, and the Sony 3½-inch disk drive is delivered tested and with several Apple-specified modifications.
Maximum Synergy between Hardware and Software
The Macintosh’s hardware and software were optimized for maximum performance. This means that the hardware and software evolved over a period of time in a process of mutual give and take. For example, the pixels displayed on the Mac video display are square (not rectangular, as in other computers); it greatly simplifies the software that draws squares and circles, scales text and graphics, and prints screen images.
Figure 2 shows a block diagram of the Macintosh hardware; for more details, see the “Macintosh System Architecture” text box. For now, let’s look at the machine’s major subassemblies:
Processor: The Macintosh uses a Motorola 68000 processor running at 7.83 MHz.
Video display: The Mac has a 9-inch monitor that displays a noninterlaced image at 60.15 Hz. The resolution of the video image is 80 pixels per inch, so the overall screen is 512 by 342 pixels.
ROM: The Mac uses two 256K-bit ROMs configured as 64K bytes of memory. The ROM (read-only memory) contains most of the Mac’s operating system and a “toolbox” of optimized 68000 user interface related routines (see the text box “The User Interface Toolbox” for more detail). The ROM is always accessed at full speed, 7.83 MHz.
RAM: The Mac has 128K bytes of memory; at some point (Apple says by the end of 1984), this will be expandable to 512K bytes (by substituting 256K-bit dynamic RAM (random-access read/write memory) chips for the 64K-bit chips currently being used). The screen display uses 21,888 bytes and is drawn using this memory and DMA (direct memory access) circuitry. Apple has an undisclosed proprietary technique for phase-locking the 68000 to less expensive memory, which lowers the product cost without sacrificing the speed of memory access.
When the Mac is drawing a horizontal line of the video display, the 68000 and the video DMA circuitry alternate (interleave) their accesses to the RAM address and data lines. Since these two can never access RAM simultaneously, the 68000 can never produce hashing or other glitches in the video display by accessing RAM at the wrong time. Because of this interleaving, the 68000 accesses RAM at 3.92 MHz, half of the full 7.83 MHz rate, during the display of a horizontal line of the screen. This is done in the following way: the DMA circuitry puts a word from RAM into the video shift register; while the register is sending out those 16 bits serially to the screen, the 68000 uses RAM for its own purposes; then the cycle begins again with the DMA circuitry.
When the video display is doing a horizontal or vertical retrace, however, the 68000 gets exclusive use of the RAM at its full speed, 7.83 MHz. This has a significant effect on the average speed of RAM access. Out of the 45 µs (microseconds) for each horizontal display line, over 12 µs (about 27 percent of the time) are occupied by horizontal retrace. Of these 12 µs, about 0.5 µs is used to send data to the sound and disk-speed circuitry, while the rest is available to the 68000. Furthermore, out of the 16.626 ms (milliseconds) used to draw each complete screen, 1.258 ms (about 7.6 percent of the time) are devoted to vertical retrace. Of this, about 14 µs are used for sound and disk-speed control (representing the control work done at the end of the equivalent of 28 unused horizontal lines of video), leaving more than 1.244 ms for the 68000 to access RAM at full speed.
To summarize, the ROM is always accessed at 7.83 MHz, regardless of screen display. The RAM is accessed at 3.92 MHz during screen display and at 7.83 MHz otherwise. The average speed of the system is around 6 MHz.
One memory area of interest is the sound buffer. Along with associated hardware, this buffer enables you to create four channels of arbitrary sound while using no more than 50 percent of the 68000’s computing power. The 68000 performs look-up operations every 44 µs on up to four 256-byte waveform tables; the result of these lookups is placed in a 370-byte sound buffer, from which the sound hardware fetches 1 byte every 44 µs to deliver to an 8-bit digital-to-analog circuit (DAC). An internal VIA (versatile interface adapter) can also be used to generate a single square-wave tone while using an insignificant part of the 68000’s computing power.
In addition to the change to 80 tpi, Apple contracted Sony to modify the drive in several other ways. The changes allow the Sony drive to mimic the behavior of the Lisa “twiggy” drives (which were originally chosen for use in the Mac): disk ejection under software control and a variable disk-rotation speed. The first change allows the Mac to ensure that a disk is correctly updated before it is surrendered to the user (that means you can’t take a disk out of the drive until the Mac software permits it). The second change enables the Mac to record onto the disk at a constant linear density (which means you can put more data on the outermost tracks), as opposed to the constant radial density approach most computers use (which puts the same amount of data on each track regardless of position).
The Macintosh’s drive rotates under software control between 390 and 600 rpm (revolutions per minute) and transfers data at the rate of 489.6K bits per second (bits as recorded on the disk, not decoded data bits). Most computers use a disk controller chip instead of the processor to control the drive. The Mac (like the Apple II) uses its processor to directly control the drive. Because the Macintosh can control more disk-related parameters than the Apple II (the variable motor speed, for example), Macintosh owners will be treated to an even greater wealth of copy-protection schemes than Apple II owners enjoy. Also, the Macintosh drive uses modified group code recording to encode data onto the disk, This technique, invented by Steve Wozniak for use with the Apple II, encodes 6 bits of data into an eight transition group that is recorded onto the disk surface.
Mouse: The Mac’s one-button mechanical mouse, about the size of a pack of cigarettes, is essentially the same as the Lisa’s; it differs only in the shape of the plastic housing. The mouse is used to position the cursor on the screen; when you slide the mouse over a horizontal surface, the cursor moves in the same direction on the screen.
Serial bus: The Macintosh’s serial bus is very important because it is the way that most future peripherals (except the second 3½-inch disk drive and the keypad) will connect to the computer. The bus can run in two modes: with an external clock, it can transfer data at up to 1 megabit per second; with internal clocking (which embeds clock bits in the data stream itself), it can transfer data at up to 230.4K bits per second. The latter scheme will be used to connect most peripherals, which need only a low to medium data-transfer rate, to the Macintosh in a passive daisy-chained line. This scheme implements what the Mac’s designers call “virtual slots.”
Virtual slots have several advantages over conventional hardware peripheral slots. They reduce the potential problems inherent in any added mechanical connection (a serial interface connector has fewer pins than a typical interface board). They reduce RFI (radio-frequency interference) by keeping the main box leakproof and allowing easy, inexpensive shielding of the serial line. By deciding that peripherals will supply their own power, the Macintosh designers were able to streamline the power supply of the main box without worrying about the power needs of unspecified future peripherals. Finally, virtual slots eliminate the need of peripheral cards to insert themselves somewhere in the computer’s memory map; the unchanging memory map creates a known, unchanging system architecture that all software designers can be assured of, regardless of the peripherals connected.
The virtual-slot scheme is both practical and elegant; it offers a simple, standard way to connect unspecified future peripherals. The 230.4K bit-per-second data-transfer rate is high enough to meet the needs of most peripherals – printers, modems, plotters, music synthesizers, and so on. However, one class of add-on card will not work using this scheme: processor cards like the Microsoft Softcard, which allow a computer to run another processor’s software. Such cards require full access to the data and address lines and will not work via a serial “virtual slot.” As a result, despite some rumors to the contrary, the Macintosh will never use IBM PC- or MS-DOS-based software.
Power supply: Apple designed two power supplies for the Macintosh. The first one uses a 60-watt switching power supply similar to one used in the Apple II family; it can operate on 85 to 135 V AC at either 50 or 60 Hz. For technical reasons, use of this power supply would have delayed the introduction of the machine, so Apple designed and produced a simpler nonswitching power supply (105 to 130 V AC, 60 Hz) for initial use in the first U.S. models of the Macintosh. The first switching power supply will be used later in the year for the international model and possibly for the U.S. model.
The supply was designed to drive two twiggy disks; when the design was changed to include two 3½-inch disks instead, the supply had a sizable margin of unused power.
As stated before, the Macintosh contains 64K bytes of ROM accessed at 7.83 MHz. The ROM contains most of the Mac operating system and a set of optimized 68000 routines called the Macintosh User-Interface Toolbox. The operating-system software interacts at the lowest level with the hardware; it includes such things as device drivers and memory- and file-management routines. The toolbox contains various routines that let you manipulate windows, text, the mouse, pull-down menus, desk accessories, dialogue boxes, fonts, and other aspects of the Mac user interface. These are high-level routines that perform the details of such complicated operations with minimum programming on the application designer’s part. For example, the window-management routines take care of correctly redrawing the display when a window is moved or changed. For more details, see the '>text box “The User-Interface Toolbox”.
The designers intend for you to access all ROM routines indirectly via the 68000 “line 1010 unimplemented” instructions, which receive their addresses from a table in RAM; this table can be changed to point to other routines, thereby allowing future versions of Mac software to patch the inevitable bugs that will be found in the Mac ROM. Because the application drives the ROM routines (instead of the other way around), the Macintosh is an “open” system whose behavior is completely determined to the contents of the disk inserted into it – that is, software designers can use the ROM routines to create a “standard” Macintosh application, or they can write their own code to create an application that behaves the way they want it to.
Although the designers of the Macintosh have a general philosophy of allowing only one application program to be open at a time, they have included in the main menu a collection of short, useful programs that can run without forcing you to end your current program. Apple calls these programs desk accessories. Many of the accessories are simply conveniences – the clock accessory, for example, shows you the current date and time – but a very powerful accessory is called the scrapbook. Ordinarily, you can cut and paste data from one document to another by cutting the data into the clipboard, loading in the new document, and pasting in the data; this process would be tedious if you had several items of the same type to cut and paste. The scrapbook is a sequence of data items – text or graphics – that can be stored or recalled together, thus minimizing the number of document changes and allowing you to recall often-used data items easily. The scrapbook is actually implemented as a disk file; as a result, it tends to be rather large.
System software reacts to all peripherals on an asynchronous basis – peripherals compete for the attention of the 68000 by sending it interrupts, which the 68000 services according to the level of the interrupt. This keeps the 68000 from being tied exclusively to a peripheral – for example, to the 3½-inch disk drive waiting to get up to its full speed – when it could be doing something more useful. The Mac’s designers have managed to do this even with high-speed peripherals that usually require the full attention of a processor. For example, disk and serial-port routines have been dovetailed to permit the use of both peripherals at the same time.
Reliability was one of the main reasons that Apple decided to use the 3½-inch Sony disk drive instead of the 5¼-inch twiggy drive. (A projected shortage of twiggy drives was another reason.) Apple is expecting the Macintosh to be the first real consumer-oriented computer, and it sees the magnetic medium as being more likely to fail than the electronics. The Sony 3½-inch disk is better suited to the consumer environment. The drive can hold an acceptable amount of storage per disk, and the small disk, with its rigid shell and normally closed access window, is less likely to suffer from bad handling than a conventional 5¼-inch floppy disk. In addition, the magnetic medium is connected to a steel hub that the drive mates with and rotates. This is an improvement over 5¼-inch floppy-disk drives, which clamp the Mylar edge of the center hole. The 3½-inch disk hub is needed to get accurate enough disk-head placement to make a data density of 135 tracks per inch possible.
The data on the disk is encoded in a way that enables the Macintosh to recover from some disk medium or disk file errors. The file directory is duplicated in a normal disk file (which can be used if, for some reason, the directory is damaged). Also, each block of data on the disk includes a 12-byte identifier that gives the file number, sequence-within-file number, and date/time stamp for the data in the rest of that block; this can be used in many situations to recover most or all of the data on the disk.
Applications and Languages
Neither application software nor a language is included in the basic Macintosh package. However, a two-program set will be available for $195, both programs require the recently introduced Imagewriter printer to print things out. The first program is Mac Paint, the drawing program we looked at earlier. Created in house at Apple, Mac Paint is limited to drawings that will fit on one 8½- by 11-inch page. Mac Paint is unlike the Lisa drawing program (Lisa Draw) in that it manipulates the drawing on a bit-by-bit level (a Lisa Draw drawing is stored as a collection of elementary objects – circles, text, boxes, etc.). This representation makes some things, such as arbitrary erasures, easier on the Mac and other things, such as deleting a single object within the drawing, harder.
Apple Macintosh Pascal, Assembler/Debugger, BASIC, and Logo will cost $99 each; the first two will be available during the second quarter of 1984, and the other two will follow in the third quarter. The Logo is from LCSI, which developed Apple II Logo. Both the BASIC and Pascal compile on a line-by-line basis into an intermediate pseudocode, which gives them the speed of compiled languages while retaining the interactive nature of interpreted languages. Both languages use separate windows for program source code and output, and both can be debugged on a line-by-line basis. Both have graphics and mouse commands that call on the toolbox routines in ROM, and both use floating-point arithmetic routines (in RAM) that meet the IEEE-754 floating-point standard.
Mac Pascal, which was created out of house, is interesting in that it is the only Pascal I know of that can be executed interactively. Another nice feature is its syntax checker, an item that can be called from its “Run” menu. This menu item is often handy for finding those petty syntax errors to which Pascal code is prone.
Mac BASIC was created in house by Donn Denman, who worked on Apple III Business BASIC. An interactive, multitasking BASIC, it can execute multiple copies of the same program or multiple programs simultaneously; each program and each running task has its own window.
Other Apple programs announced for delivery in 1984 include Mac Terminal (which emulates the DEC VT-52 and VT-100 and Teletype ASR33 terminals – available first quarter, $99). Also planned are Mac Draw (an object-oriented drawing program) and Mac Project (a scheduling and project-management program). These are both Macintosh versions of two Lisa application programs; each costs $125 and will be available in the third quarter of 1984.
Apple has not spent all its energy trying to write all the software that the Macintosh needs. Instead, it has created two exemplary Macintosh packages and gone to third-party software developers to get them to create the bulk of available Macintosh software. Apple estimates that by the time you read this, the Mac will be in the hands of more than 100 software vendors.
At the time this was written, some software developers had made commitments to market Macintosh software. Microsoft Multiplan and BASIC will be available at the Mac’s introduction; Microsoft File, Chart, and Word will be available by mid-February. Lotus is working on converting its popular 1-2-3 spreadsheet program. Software Publishing Corporation will have its PFS File and PFS Report programs available sometime in April.
Two other pieces of hardware are an external disk drive (at $395, available during the first quarter) and a numeric keypad ($99, at introduction). The external disk driver connects to the main unit via a dedicated “second disk” connector in back. When the keypad is connected, the keyboard line runs from the Mac, through the keypad, and into the keyboard itself. Another product, announced but not scheduled, is external hardware that will give the Mac IBM 3270 emulation capability.
Documentation and Training
In its ads, Apple is stressing the necessity of going to a Macintosh dealer and trying the computer out. Once you have bought it, though, you will probably be learning how to use the Mac on your own. Apple will help you in this process by providing you with a cassette/disk combination. You boot up the 3½-inch disk tutorial and listen to the interactive lesson provided on the cassette. (Of course, you have to have a cassette player.) Although I have not seen the cassette/disk tutorial program, I think it will work well; text-only tutorial programs are fine, but many buyers of the Mac will benefit from the warmth of a human voice teaching them.
I saw final-draft copies of only two Macintosh product documents. Explore Mac Paint is a booklet (about 25 pages) that teaches you about Mac Paint by showing you what it does. It is very easy to read because it has more pictures in it than text. Mac Write is much longer and looks more like conventional documentation. It is sensibly divided into three sections: “Learning Mac Write” (a do-by-example tutorial that shows you most of the features of the program), “Using Mac Write” (a “cookbook” showing you how to accomplish many common tasks), and “Reference.” All in all, the documentation should be quite good.
The Macintosh has no user-serviceable parts. Unlike the Lisa computer, the Mac is not meant to be opened by the user; you are expected to return your Mac to an authorized Apple service center for repair. The Mac comes with Apple’s standard 90-day parts-and-labor warranty. You can also buy a one-year maintenance contract. According to Apple, other service plans will be available, including options for large-volume purchasers of the Macintosh.
I wrote this article after two days of meetings with various members of the Macintosh staff, studying preliminary Mac documentation, making numerous phone calls to Apple, and working for several days (over a period of weeks) with a Macintosh computer. I used several final-draft versions of Mac Write and Mac Paint, though I occasionally found operating-system features that “crashed” the system or weren’t yet implemented. Apple was still making minor changes to both software and pricing when this was written.
There is a lot to like about the Macintosh; it is a superb example of what American technology can do when given the chance. The simple, compact, economical design, the virtual slots, and the enhanced performance of 128K bytes of memory because of the 64K-byte ROM code are all important innovations done well.
I’m glad that Apple decided to go with a Sony 3½-inch disk (as compared to the Lisa 1, which needs special, expensive, hard-to-get twiggy floppy disks). However, I’m disappointed that both Apple and Hewlett-Packard have used nonstandard formats that are incompatible with each other. It would have been nice to start the widespread use of the Sony microfloppy with a standard disk format, but the incentive to sacrifice standardization for performance is one of the drawbacks of a competitive industry.
I also feel strongly that the basic Macintosh package should include two disk drives. With a one-drive system, it will take at least eight disk swaps to back up a 3½-inch disk. How many people (especially novices) will go to this trouble, and how many will suffer when they don’t? (I am not alone in feeling this way; the first thing two BYTE editors said when they first saw the Macintosh, was, “Only one disk drive? You’ve got to be kidding!” After numerous disk swaps when trying to load Mac Paint from one disk and a drawing from another, I am convinced that most users will eventually buy the second disk drive.)
At the time this was written, Apple was committed to a totally unbundled pricing of the Macintosh – that is, the basic Macintosh package (at $1995 to $2495) includes the main unit, the keyboard, the mouse, necessary cables, a tutorial disk, and a disk containing the operating system. Everything else – Mac Write Mac Print, all languages, the Imagewriter printer, and the second disk drive – is priced separately. Since manufacturers want to claim the lowest possible price for their products, unbundling is common (IBM, for example, introduced the IBM PC, with a low-end model, 16K bytes of memory, and a cassette port for $1265). True, the low-end Macintosh is far more complete than most manufacturers’ low-end products, but Apple has taken unbundling farther than any other microcomputer vendor – no one has sold a computer without BASIC (or some other language) in years.
A usable Macintosh system with Mac Write, Mac Draw, a programming language, and the Imagewriter printer costs from $2589 to $3189; a second disk drive will add another $395. Apple would be wise to make this package available at a discounted package price, just as it now does for the Apple IIe. Apple contends that the Macintosh will become a home machine because office users will take it home a few times and like it enough to buy themselves one for their personal use. However, the Mac is still too expensive to penetrate the home market significantly; that will be left to less expensive machines, such as the Commodore 64, the IBM PCjr, the Apple II family, and the Coleco Adam.
Finally, I have to point out that, although Apple’s advertisements call the Macintosh a 32-bit system, its MC68000 processor is generally regarded as a 16-bit processor (the limiting factor is its inability to deal with multiplicands greater than 16 bits). This is no different from the vendors of some other 68000-based microcomputers, but I hate to see Apple hyping a machine that easily stands on its own merits.
Exactly a year ago, in a product description of the Apple Lisa computer, I said, “Technology, while expensive to create, is much cheaper to distribute. Apple knows this machine is expensive and is also not unaware that most people would be incredibly interested in a similar but less expensive machine. We’ll see what happens.”
Now we have seen what has happened, and it is rather impressive. The Lisa computer was important because it was the first commercial product to use the mouse-window-desktop environment. The Macintosh is equally important because it makes that same environment very affordable. It is also important because it is a second-generation design that, in several areas, improves on the original.
The Macintosh will have three important effects. First, like the Lisa, it will be imitated but not copied. In the year since the Lisa was announced, dozens of hardware and software companies have announced products that duplicate part of the Lisa user environment – the mouse, the windows, the integrated software. Some, like Microsoft’s mouse-based series of packages and Visicorp’s Visi On, have tried to mimic that environment on a smaller, less expensive machine (the IBM PC) with only partial success.
In a similar way, companies will be out to imitate the Macintosh, but their attempts will be less successful. Those companies that try to imitate the Mac on other machines will have trouble matching its price/performance combination. So far, attempts to imitate the Lisa by enhancing an existing computer (usually an IBM PC) have been given the benefit of the doubt because they are less expensive than the Lisa; attempts to imitate the Macintosh will now have a harder time because the Mac with software is about as cheap as the host hardware alone.
The only other way to match the Mac would be to design an entirely new system that would be comparably priced. This will probably not be attempted; only a few corporations have the ability to duplicate Apple’s design and manufacturing effort, and still fewer will make such a large financial commitment. (Apple is the only American company that does not live under the tyranny of next quarter’s profits; if any company tries to duplicate Apple’s effort, it will probably be a Japanese one.) Those that try will find it hard to create similar technology that competes with the Macintosh in size and price; Apple is confident that a number of its components and manufacturing techniques will be difficult to copy. Even though Apple has suffered from carbon-copy Apple II machines, it does not expect to have the same thing happen with the Macintosh.
Second, the Macintosh will secure the place of the Sony 3½-inch disk as the magnetic medium of choice for the next generation of personal computers. I was disappointed when I first saw that the Mac used the 3½-inch disk – “Another disk format to contend with,” I thought, “and you can’t use disks from the Lisa.” (You will be able to use Mac disks with the new Lisa 2; see “Apple Announces the Lisa 2,” on page 84.) Once I had heard Apple’s line of reasoning, though, I had to agree with its choice, Hewlett-Packard’s HP 150 is the only other major computer to use the Sony 3½-inch disk to date; Apple’s use of it will tip the scales in Sony’s favor, and other manufacturers will follow.
Third, the Macintosh will increase Apple’s reputation in the market; in fact, to some people Apple will be as synonymous with the phrase “personal computer” as IBM is synonymous with “computer.” The Mac will compete with IBM’s PC, not its cheaper sibling, the IBM PCjr. Many business users will stay with the “safer” IBM PC. However, people new to computing and those who are maverick enough to see the value and promise of the Mac will favor it. The Mac will delay IBM’s domination of the personal computer market.
Overall, the Macintosh is a very important machine that, in my opinion, replaces the Lisa as the most important development in computers in the last five years. The Macintosh brings us one step closer to the ideal of computer as appliance. We’re not there yet – at least, not until the next set of improvements (which, in this industry, we may see fairly soon). Who knows who the next innovator will be?
Gregg Williams is a senior editor at BYTE. He can be reached at POB 372, Hancock, NH 03449.
|Page added on 20th January 2004.
Copyright © 2002-2005 Marcin Wichary
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